BOSS Bottled Parfum exclusive

The new fragrance from Hugo Boss – Boss Bottle Parfum – is a travel retail-exclusive throughout the month of July with a showcase pop-up at Heathrow.

Inspired by New York, the pop-up has a distinct black and gold palette, a map of the cityscape in the central display tables with some skyscrapers completing a fiery 3D look.

As denoted by the seriously gruff demeanour of its ambassador, Australian actor Chris Hemsworth, Boss Bottled Parfum is an intense masculine fragrance

Its woody-amber scent was created by perfumers Annick Ménardo and Suzy Le Helley, who combined zesty mandarin and spicy incense top notes, orris concrete and fig tree accord heart notes with cedarwood essence and vegetal leather notes at its base.

All this olfactory machismo is packaged in a sleek matte black carton with ice gold branding and the tagline ‘Be Your Own Boss’, encouraging every individual to be the boss of their own lives.

According to the brand: "To be your own BOSS is to live like one. To be a man who trusts his instincts. He doesnt wait for things to happen, he makes things happen. He takes control of his life because he knows the best things come to those who act. That strength and distinction come from truly knowing himself. His sophistication is striking, his warmth inspiring." 

So don't be a snivelling minion, take charge and pay Boss a visit at the Terminal 5 pop-up. A quick glance at Mr Hemsworth suggests you won’t regret it.