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  • Recycling through storytelling

    Better recycling…through storytelling

    Recycling through storytelling
    By Heathrow
    We’re exploring the potential role for the experience economy to achieve sustainability objectives at the airport. Can we make it possible for the time passengers and colleagues spend at the airport to be more rewarding and sustainable?​

    Collaborating with the Storyfutures project at Royal Holloway University of London and Costa we are testingg the potential for storytelling techniques using immersive technologies. Our first project together – called RE-fuse – is looking at whether these techniques and technologies can be used to improve waste collection in terminal buildings in order to achieve higher recycling rates.​

    Project partners: ​

    Royal Holloway University of London Department of Media Arts ​

    Storyfutures