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A gingerbread airport?

Great British back off winner unveils Heathrow masterpiece.

A gingerbread airport?
By Heathrow
Today at Heathrow, Great British Bake Off 2016 winner, Candice Brown and food artist Michele Wibowo unveiled a 50kg gingerbread model of the airport, created to surprise travelling passengers this Christmas.

The hand-made creation required ten people to install, took more than 200 hours to make, features over 1,000 gingerbread pieces and measures 40m squared.

Using more than 20kg of flour, 30kg of sugar, 20kg of butter and thousands of detailed decorations, the sweet structure was designed, baked and assembled by Michelle Wibowo in collaboration with Great British Bake Off 2016 winner Candice Brown.

The mammoth gingerbread features Heathrow’s four terminals, the runways and the control tower, as well as the much-loved stars of Heathrow’s Christmas advert, Doris and Edward Bair.

1 in 4 Brits say gingerbread is the smell of the festive season…

New research commissioned by Heathrow shows that one in four Brits (25%) believe that the smell of gingerbread is the main scent that reminds them of the festive season. One gingerbread bread item is sold every minute at Heathrow during December, so the airport has created the gingerbread airport to inspire the nation’s love of this sweet, spicy, festive treat.

Candice Brown, Great British Bake Off Winner 2016 commented, “There is something very special about the smell of gingerbread at Christmas. Gingerbread is a classic recipe that is consistently popular across Europe and making a gingerbread house is a tradition I love to share and keep going. I’m excited to see traveller reactions to this spectacular gingerbread creation.”

Michelle Wibowo, Food Artist said, “Heathrow approached me to bake and build my own interpretation of Europe’s largest airport and it was a pleasure to create such an ambitious structure. The construction alone took me over 200 hours and the end result looks, and smells, truly spectacular.”

Gingerbread is a real festive favourite. We are expecting 1 million passengers in the week leading up to Christmas alone, and hope our gingerbread airport will give them a memorable moment on their journey to loved ones. We hope it spreads a bit of f

Ross Baker , CCO , Heathrow

Ross Baker, Chief Commercial Officer at Heathrow, said, “Gingerbread is a real festive favourite. We are expecting 1 million passengers in the week leading up to Christmas alone, and hope our gingerbread airport will give them a memorable moment on their journey to loved ones. We hope it spreads a bit of festive joy to our passengers.”

The show stopping creation comes after the independent study, commissioned by Heathrow, uncovered Britain’s love for gingerbread whilst examining what a typical British Christmas looks like.

The survey reveals that Brits are up early on Christmas Day, with the average person expected to roll out of bed at 7.42am, before opening gifts at 9.12am; making time for a selfie upload at 11.11am; engaging in the first family argument at 12.47pm, swiftly followed by tipple at 1.22pm; before enjoying a Christmas meal at 2.48pm, a nap at 4.13pm and retiring to bed at 10.58pm.

The gingerbread airport is in Heathrow Terminal 5 on Thursday 13 December – visit Heathrow’s social media channels @Heathrow_airport (Instagram) and @HeathrowAirport (Twitter) for more information.

Note: An online survey was conducted by Atomik Research among 1,005 UK older adults aged 18+ who celebrate Christmas. The research fieldwork took place between the 28th and 30th November 2018 with respondents selected to match nationally representative quotas. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.